Research, Ideation, Visual graphics, Prototyping
Augmented Reality (AR) Mobile App Design
Adobe XD, Spark AR, Illustrate, Paper+Pen
It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.
Our app, PizzAr started with the idea of 'Can we see the real dish before ordering food at home?' These days, people spend more time at home, the amount of delivery orders is also increasing. The goal of our PizzAr is basically to improve the visual communication between the restaurants and the customers. The augmented reality feature helps the customers to get a better hint on what they are about to order by looking at the simulated food and see how they can customize the food while they're in the AR space.
PizzAr also benefits restaurants by displaying their food to the customers in the most realistic way as possible so it could be more appealing as well as less confusing. Also, it makes the ordering experience for the customers more fun that could lead to a memorable experience with the restaurants overall.
Click the photos
The first ideation and concept was MenuAR. By using AR technology, MenuAR shows each dish from the menu as an AR element in the real environment when the users scan the menu with their phones. Bringing the flat image (or just a name of a plate without any image) of a menu into a 3D visualization will higher the excitement and lower the potential confusion.
However, I needed a clearer and simpler concept, and I decided on a specific menu 'Pizza' through brainstorming and sketching.
PizzAr - XD Prototype
PizzAr - AR Prototype